about me
my story
video editing
After spending 2 years studying Scriptwriting at Bournemouth University, I decided to take a year out in order to try to gain some experience. I landed an internship as a Video Editor, before leaving to explore Freelancing.
When the COVID-19 pandemic hit, I was working as a freelance video editor for an in-person training company. I helped them transition their business online so they could continue operating during lockdowns.
Seeing the demand for this, I launched my first business, helping course providers move from in-person delivery to online learning.
Paid media & Start-up MD
After returning to University for my final year, I was introduced to Dodge Woodall, who hired me part-time to help build a new online course start-up. After a few months, I moved to full-time while juggling my studies at university.
As the start-up and team grew, I was promoted to Marketing Manager and took ownership of our paid media activity. It was here that I discovered a passion for paid social, creative strategy and performance marketing.
After a couple of years, I was promoted to Managing Director at the age of 24 and given the opportunity to lead the company. Managing a team was a steep learning curve, but it gave me valuable experience across leadership, sales and commercial strategy.
In my first year as MD, we grew turnover by 197% and increased net profit by 86%.
freelance paid media
After an incredible four years with the business, at the age of 26 I decided it was time to return to working for myself.
Having experienced first-hand how paid media, sales and marketing can drive growth, I wanted to apply what I'd learned across a wider range of businesses and industries.
I spent a year doing some travelling, living as a 'digital nomad'. I had the privelidge of working with dozens of amazing brands, building strong relationships and growing my own business as well as my clients.
why I do this
Businesses Deserve Better
After spending five years inside a growing business, I developed a frustration with the way paid media is often delivered.
Too many businesses are sold a service, not a solution. Campaigns get launched, reports get sent and budgets get spent, but nobody is truly accountable for helping the business grow. I've sat on the client side of that relationship, and I know how frustrating it can be.
My mission is simple: to provide the kind of paid media support I always wanted when I was responsible for growth myself.
Growth Happens When Paid Media Is Embedded
The best results I've seen have never come from campaign tweaks alone.
They've come from understanding the business behind the ad account. The sales process. The customer journey. The operational challenges. The commercial goals.
That's why I believe paid media performs best when it's embedded into the wider business, not operating separately from it. The closer the relationship, the better the decisions. The better the decisions, the better the outcomes.
Ownership Changes Everything
I don't believe businesses need another supplier.
They need a partner who takes ownership.
Someone who brings ideas, challenges assumptions and actively looks for opportunities to improve performance. Someone who cares about profitability as much as platform metrics.
Your ad budget is real business investment. It deserves more than campaign management. It deserves accountability, proactive thinking and a genuine commitment to helping the business grow.
